I’ve chosen to keep Rainbow Grocery in my portfolio as an example of what a quick and dirty rebrand can look like. Obviously something as drastic as this would require dozens if not hundreds of ideas generated before a decision can be made, but here’s what I put together with 4 or 5 hours and several trips to the grocery store.

I have also included two ideas of other directions that I explored during my brief investigation of what the brand could turn into. Both were plausible options, but in the end I chose a system I felt would be more versatile for a wayfinding system throughout the store.