My goal with this Mission District identity was to create a custom typographic design that symbolizes the “old” Mission District while fusing it with the contemporary. Much of my inspiration stems from the various murals (especially on and around 24th street) of the Mission and of the thousands of colors one can find there.

Though much of this project was lost in the tragic hard drive crash of 2012, I have salvaged some of the original illustrations that came to represent the various activities and vibes of the Mission; like my Bike to Work Day project, I will be reviving this one soon with a focus on mobile UI design.