Incisive Design
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  • web design 3
  • print design 7
  • motion 3
  • interactive design 1
  • logo design 4
  • branding 5
  • March 2012
  • February 2012

  • Mission District Identity (In Progress)

    My identity for San Francisco’s Mission District brings together the old and new–the combination of hand lettering and illustrations of Mission icons helps convey the energy of a neighborhood unlike any other in the world. Currently this project is in…

  • Take Five Diagram

    My diagram of Dave Brubek’s “Take Five” uses the wavelengths and frequencies of every note to illustrate the full mood of the song. The frequencies, represented by the outer circle, and the wavelengths, depicted on the inside, are colored to…

  • Twitter Motion Graphic

    This short advertisement for Twitter is viewable here…

  • Miles Davis Title Sequence

    “Compulsion” is a fictional movie based on the life of Miles Davis. My title sequence brings the energy of Bluenote album covers and the rhythm of fusion jazz together with footage taken from 1940′s New York–the place to see Miles…

  • Ocean Currents Map

    My map of the world’s ocean currents shows just that. The red arrows represent warm currents and the blue arrows convey the cool ones (as in cold, not hip).…

  • Lowbros, Neli0, and Beastman

    The Lowbros, Neli0, and Beastman exhibition features 3 urban artists sponsored by Nike. My challenge was to create a logo that evoked the individual personalities and style of each artist while integrating the Nike logo for effective branding.…

  • Playing Card Animation

    This animation was my first exploration of 3d layers inside After Effects. I drew inspiration from Dadaist collages to illustrate a nautical scene for the “Institute of Playing Cods.” You can watch it here!…

  • Bike to Work Day SF

    For the rebranding of Bike to Work Day SF I chose to focus on the green bike lanes that are rapidly spreading through San Francisco. The SFBC (San Francisco Bicycle Coalition) calls this their “Connecting the City” effort. With that…

  • Rainbow Grocery Co-op (In Progress)

    My logos for Rainbow Grocery Co-op aim to give the dull, industrial feel of the brand a much needed facelift. Though they’re still being worked on, each category of the store will be represented by the ribbon (my main identity)…

  • SF Gate Redesign

    Our SF Gate redesign team chose to focus on the social networking aspect now built into most sites while majorly revamping the aesthetic. The old site is clunky and covered in information that isn’t necessarily useful to the users. Our…

  • chuyos.com

    Chuyos.com is an e-commerce site that sells specialize alpaca hats directly from their online store. The site is built with a wide-format wordpress theme and accommodates a shopping cart plugin, high resolution pictures, and an awesome CMS to make it as easy…

  • Personal business card

    …

  • Food For Thought Banner

    This 6′x3′ banner is for an event at CCA called “Food For Thought.” Participants answer three questions and get to indulge in a delicious meal with pleasant conversation. I was in charge of the design as well as the slogan…

  • Offerings Ipad App

    The “Offerings” Ipad app was a tribute to Burt Munro, a crafty old man who set a landspeed record with his Indian Scout at the Bonneville Salt Flats. The user of the app gets to read the accompanying book to…

  • Winged Migrations

    This was a book I designed based on the flight patterns of the world’s most extreme migratory birds. It includes several diagrams of how they manage to do what they do and WHY it is that they navigate there to…

  • Charts & Graphs

    These charts and graphs represent the US energy expenditure statistics for the last 20 years.…

  • inspura.org

    A conceptual design for an inspiration sharing site based at CCA.…

  • James Turrell

    My logo for James Turrell is based on his work with light and geometric forms.…

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